HONG STUDIO, a leather goods and bag OEM/ODM manufacturer based in Guangzhou, will attend MAGIC New York 2026 from September 9–11, 2026, at the Javits Center in New York City.
We look forward to meeting fashion brands, designers, buyers and product teams looking for support in bag development, sampling and production.
Why MAGIC New York Matters
MAGIC New York is more than a seasonal fashion exhibition. As part of Informa’s established U.S. fashion marketplace, it brings trend, young contemporary, modern sportswear, apparel, footwear and accessories together in one commercial buying environment.
According to the official event profile, last year’s New York events brought together more than 10,900 attendees and 890 brands, with participants from over 70 countries and regions. Around 66% of attendees had buying power, and more than half of them were senior decision-makers, including company executives, presidents and vice presidents.
This makes MAGIC New York an important meeting point between creative fashion and commercial retail. Products are considered not only for their design, but also for their pricing, positioning, market readiness and retail potential.
For brands and buyers, the show is a place to discover new collections and business partners. For product developers and manufacturers, it provides a closer view of how the U.S. fashion market evaluates products and plans future collections.
Event in Focus
10,900+ attendees
890+ brands
66% buying power
70+ countries and regions
Official figures refer to last year’s New York events.
What Makes the New York Show Different for HONG STUDIO?
HONG STUDIO takes part in fashion and sourcing exhibitions in different markets throughout the year. Each show offers a different perspective.
Many manufacturing-focused exhibitions begin with production capacity, materials and supply chain solutions. MAGIC New York begins closer to the retail market—what buyers are looking for, how collections are positioned and whether a product is commercially ready.
The official event positioning places particular emphasis on market-ready collections, accessible design, competitive pricing and strong retail appeal. The New York audience is also strongly connected to the Northeastern United States, giving exhibitors closer access to brands, retailers and fashion businesses based around New York and the wider East Coast market.
For HONG STUDIO, this creates conversations that go beyond basic manufacturing capability.
We can discuss not only how a bag can be made, but also:
- Whether its structure is suitable for the intended market
- How materials and hardware affect price and positioning
- How a design can be refined before sampling
- Whether the product is ready for stable production
- How development decisions support the final retail concept
By meeting U.S. brands, buyers and product teams directly, we can better understand current expectations around design, function, pricing and commercial readiness while introducing HONG STUDIO’s engineering-led approach to bag development and production.
Meet HONG STUDIO in New York
At MAGIC New York 2026, HONG STUDIO will introduce how we help brands move from an initial product idea to a production-ready bag.
Our work covers:
- Bag design and product development
- Pattern making, mock-ups and finished samples
- Leather, fabric and hardware development
- Structure and production feasibility
- OEM and ODM manufacturing
- Testing, quality control and bulk production
Our leather goods development process brings design, materials, engineering and prototyping together before a product moves into production.
Brands with confirmed designs, technical packs or reference samples can also explore our different OEM and ODM project pathways.
See you in New York.
Visit HONG STUDIO at Booth 8251, 3rd Floor, and let’s talk about your next leather goods project.
Why Meet HONG STUDIO?
HONG STUDIO combines product development with its own manufacturing capabilities:
- Engineering-led leather goods development
- More than 20 years of industry experience
- Two owned factories covering over 10,000 m²
- More than 300 skilled technicians
- In-house material and product testing
- ISO 9001 certified and BSCI audited
This connection between development and production helps us identify potential material, structural and manufacturing issues before bulk production begins.
Plan Your Visit
MAGIC by Informa, New York
Dates: September 9–11, 2026
Venue: Javits Center, Level 3
Location: New York City, USA
Official show hours:
- Wednesday: 9:00 AM–7:00 PM
- Thursday: 9:00 AM–7:00 PM
- Friday: 9:00 AM–2:00 PM
Visit the official MAGIC New York event page for registration and show updates.
More venue and travel information is available on the Javits Center official website
What Can We Discuss?
Brands and designers are welcome to bring:
- Product sketches or technical packs
- Reference images or existing samples
- Material and hardware ideas
- Target price and market positioning
- Estimated order quantity
- Current sampling or production challenges
A complete technical pack is not required for an initial conversation. Early concepts, drawings and reference products can also help our team understand the intended direction.
We can discuss product structure, materials, sampling, development schedules and how the design can be prepared for stable leather goods production
Meet Us at MAGIC New York 2026
Whether you are developing a new handbag collection, improving an existing sample or looking for a long-term OEM/ODM manufacturing partner, we look forward to meeting you in New York.
You can contact HONG STUDIO before the event and share your product type, development stage, reference materials and estimated quantity.
Good design deserves reliable execution.
FAQ
Is HONG STUDIO attending MAGIC New York 2026?
Yes. HONG STUDIO will attend MAGIC New York 2026 from September 9–11, 2026, at the Javits Center in New York City.
What can I discuss with HONG STUDIO at the show?
You can discuss bag development, materials, hardware, sampling, product improvement, OEM/ODM manufacturing and bulk production.
Do I need a complete technical pack?
No. You can also bring sketches, reference images, existing samples or an early-stage product concept.
Does HONG STUDIO provide both development and production?
Yes. HONG STUDIO supports projects from early product development and sampling through testing, quality control and stable bulk production.
Sources: MAGIC New York ｜ Javits Center
